About the project

After asking the world to share what they would do to be #BetterForBaby, we listened to the online conversations, and helped to fulfill mothers’ pledges to their babies by making them come true.


Creativity Online - Editor's Pick
Webby Awards finalist - Brand Strategy
Webby Awards finalist - Family & Parenting
Effie Awards - finalist
One Show - Merit


Agency: Saatchi & Saatchi NY

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