(But friends call me Calle) I'm a Swedish Creative (Art Director) living in New York. What I bring to the table is highly conceptual and strategic abilities, inclusive and inspirational leadership, positivity and a drive to push my work further to create impactful ideas, concepts and executions—regardless of media and budget. I'm passionate about culture and trends in tech, art, music, design, fashion and film. This passion is not only keeping me up-to-date with what’s new, it’s also my tool to create relevant and meaningful communication for clients.
I was brought in to help Opus create and design a virtual, global event for Google. Where industry leaders would come to learn how Google can help advance their businesses and bring them into the future. To attract the audience and engage them in the experiences and content, we built Beyond Verse. A concept that encapsulates the future in a virtual setting where people could explore and find solutions to their specific business challenges and needs. The experience was custom made for each visitor, where they could design their own avatar and engage with others, or simply just dive straight into the content most relevant to them.