IBM
The Harmonic State

About the project

We were tasked with marketing IBM Watson to IT Engineers, and our problem was that few knew what IBM Watson actually is or what it does. However, we knew 90% of our target group are gamers. Our Solution: A game, with three different levels based on real client stories, that through interaction, sound design and messaging demonstrates how IBM Watson helps collect critical insights needed to transform business operations from dissonance to harmony.

This project has received a lot of recognition for the concept and execution, but I’m the most proud of our how we partnered with the IBM team and made something that is very different from what they normally do—and it payed off.

Play the game here ↗

Recognition

FWA Of The Day
Awwwards - Site Of The Month
Awwwards - Site Of The Day
CSS Design Awards - Site Of The Day
Adobe GenP - Feature
Communication Arts - Feature

Credits

Agency: GPJ NYC
Developer: Active Theory
Sound Design: Plan8

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