National Geographic
10 Days Of Genius

About the project

To promote Genius, a TV-show on National Geographic about Albert Einstein's life, we created "10 Days Of Genius"—a short-film festival, for which we wrote and produced two films (The Instrument & The Mirror), and invited filmmakers and film-lovers to make their own short-films inspired by quotes from Albert Einstein himself. The films were distributed along with press releases and social content to drive people to watch the show.


Fast Company
Creativity Online
Market Watch
The Imaging Alliance
The Drum
Business Wire


Agency: Pereira & O'Dell NYC
Director: Sam Spiegel

Scroll down

More work