GAME
Shoot It Down

About the project

GAME UK had to take down their website (game.co.uk) for three days in order to update it. So to avoid upsetting gamers with a static holding page, we created a game that kept them busy shooting down the old website while waiting for the new one.

Recognition

The FWA - public shortlist
Creativity Online
The Drum
Klonblog
Reddit

Credits

Agency: 101 London

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