THE NORTH FACE
FootPower

To drive brand awareness that reiterates The North Face's core values and message to new and existing consumers, we created FootPower.
A device installed in the sole of hiking boots harnesses kinetic energy produced when walking—allowing users to charge their electrical devices required to keep exploring, such as GPS, satellite phone and camera.

 
 
 

CREDITS

Personal Project
CW Carl von der Lancken
AD Lise Skovsted Larsen
AD Dan Smith

RECOGNITION

CLIO Awards Finalist
Gulltaggen Bronze Winner
Campaignlive.co.uk – Pick of the Year