After asking the world to share what they would do to be #BetterForBaby, we listened to the online conversation and finally helped a few mothers to make their pledges become reality.



Agency Saatchi & Saatchi NY
Luca Pannese
Luca Lorenzini
Carl von der Lancken
Lise Skovsted Larsen


Creativity Online – Editor's Pick
Webby Awards finalist – Brand Strategy
Webby Awards finalist – Family & Parenting
Effie Awards finalist
One Show – Merit