GAME
SHOOT IT DOWN

GAME UK had to take down their website (game.co.uk) for three days in order to update it.
So to avoid upsetting gamers with a static holding page, we created a game that kept them busy shooting down the old website while waiting for the new one.

 
 
 

CREDITS

Agency 101 London
ECD Mark Elwood
CW Carl von der Lancken
AD Lise Skovsted Larsen

PRESS

Creativity Online
The Drum
Klonblog
Reddit

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