ACNE - SUMMER BAG
A sustainable shopping bag that becomes a tank top by cutting off the bottom part.
What I did: Idea, concept, design, production. (Personal project)
NATIONAL GEOGRAPHIC - GENIUS
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Brief: Create video content, inspired by Albert Einstein, to promote a new TV-show about his life.
What I did: Idea and script. Agency: Pereira & O'Dell NY
GAME - SHOOT IT DOWN
GAME UK had to take down their website (game.co.uk) for three days in order to update it. So instead of just putting up a holding page, we created a game that let the visitors shoot down the old website, to make room for the new one.
What I did: Idea, copywriting, directing developers and case study. Agency: 101 London
PAMPERS - #BETTERFORBABY
In a TV commercial, Pampers asked the world to share what they do to be #BetterForBaby. We then reacted to the online conversation by surprising a few mothers and making their pledges come true.
What I did: Idea, concept, copywriting and directing the production on set. Agency: Saatchi & Saatchi NY
ART FUND - NATIONAL ART PASS
Brief: Encourage people to buy the National Art Pass to contribute to the Art Fund while getting free entrance to museums nationwide.
What I did: Idea and copywriting. Agency: 101 London
THE NORTH FACE - FOOTPOWER
Brief: Drive brand awareness that reiterates the brand's core values and message to new and existing consumers.
Solution: FootPower, a technology installed the sole of hiking boots to harness the kinetic energy produced when walking. Allowing users to charge their electrical devices, in order to explore even further.
What I did: Idea, concept and case study. (Student project)
SCHWEPPES - UNSUBTLE MARKETING
Brief: Schweppes Australia was launching their new range of mineral water infused with subtle flavours. Our task was to communicate this new beverage to ”young adults” through printed media.
Solution: Subtle flavours, unsubtle marketing.
What I did: Idea, concept and copywriting. Agency: GPY&R Melbourne
ONE.ORG - USE YOUR VOICE
Brief: Create a print ad encouraging people to call their local representatives in order to help One.org end extreme poverty.
Solution: An ad that makes a hungry child visible, only using sound waves.
What I did: Idea, design and copywriting. (Young Guns)