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Brief: Create a useful experience for the attendees at SxSW.

Solution: Social Soundscape, an interactive heat map of Austin that turns tweets, from people at the festival, into a real-time audio-visual experience, reflecting what and where the buzz of SXSW is.

What I did: Idea, concept, copywriting, directing developers and case study. Agency: Y&R NY

GAME UK had to take down their website (game.co.uk) for three days in order to update it. So instead of just putting up a holding page, we created a game that let the visitors shoot down the old website, to make room for the new one.

What I did: Idea, copywriting, directing developers and case study. Agency: 101 London

In a TV commercial, Pampers asked the world to share what they do to be #BetterForBaby. We then reacted to the online conversation by surprising a few mothers and making their pledges come true.

What I did: Idea, concept, copywriting and directing the production on set. Agency: Saatchi & Saatchi NY

Brief: Drive brand awareness that reiterates the brand's core values and message to new and existing consumers.

Solution: FootPower, a technology installed the sole of hiking boots to harness the kinetic energy produced when walking. Allowing users to charge their electrical devices, in order to explore even further.

What I did: Idea, concept and case study. (Student project)

Brief: Schweppes Australia was launching their new range of mineral water infused with subtle flavours. Our task was to communicate this new beverage to ”young adults” through printed media.

Solution: Subtle flavours, unsubtle marketing.

What I did: Idea, concept and copywriting. Agency: GPY&R Melbourne

Brief: Create a print ad encouraging people to call their local representatives in order to help One.org end extreme poverty.

Solution: An ad that makes a hungry child visible, only using sound waves.

What I did: Idea, design and copywriting. (Young Guns)